Build their first professional website to capture online leads. I've seen agencies make 6 figures just from these leads. Here's exactly how to find them and what to say.
6,996
In United States
2,238
32% have this defect
$71,703
Per business, per year

Look, I've been in this game for years. I've seen agencies waste time cold-calling businesses that don't need anything. But accountants & cpas with no website? These are easy wins.
Tax clients research CPAs heavily - credentials, specialties, and fees must be clear
Secure client portals for document upload should be standard, not optional
Without a website, you're stuck with referrals - can't scale beyond word-of-mouth
Younger business owners expect cloud-based accounting firms with web tools
The Real Impact
63% of customers won't consider a business without a website
Translation: Every single accountant with no website is bleeding money. Your job is to show them exactly how much, and offer to fix it.
Here's the thing: accountants & cpas aren't cheap. They make good money, and they know a website is an investment. Don't lowball yourself.
Low End
$2,000
Basic solution, template-based
Mid Range
$4,000
Custom design, professional quality
High End
$8,000
Full-service, ongoing support
What's included: Full website build with 5-10 pages, contact forms, mobile-responsive design
| Option | Time | Cost | Quality | Support |
|---|---|---|---|---|
| DIY/Fiverr | 2-4 weeks | $100-500 | Low | None |
| Web Agency | 4-8 weeks | $3,000-10,000 | High | Good |
| WordPress Template | 1-2 weeks | $500-1,500 | Medium | Limited |
| Your Service | 2-3 weeks | $2,000-5,000 | High | Excellent |
Not all outreach methods work the same for every industry. Here's what actually works for accountants & cpas:
Call between 9-11 AM on Tuesday-Thursday. Have their Google Maps listing open. Lead with "I saw you don't have a website..."
Subject: "Quick question about [Business Name]'s website". Keep it under 100 words. Include a mockup screenshot if possible.
Send a postcard with their Google Maps listing screenshot and "You're missing 200+ customers per month without a website"
For local businesses, walk in as a "customer" and casually mention your services after experiencing their business.
Look, accountants & cpas will push back. They always do. But if you're prepared, these objections are easy to overcome:
"I get enough business from referrals"
Your response: That's great - but what happens when referrals slow down? A website is insurance for lean months. Plus, referrals often Google you before calling.
"Websites are too expensive"
Your response: A basic site costs $2,000-$5,000 one-time. If it brings you ONE extra client per month, it pays for itself in 60 days. The real cost is losing clients to competitors who DO have sites.
"I'm not tech-savvy"
Your response: You don't need to be - we build it, you focus on your business. Updates are simple, or we can handle them for you on a retainer.
"I have a Facebook page, that's enough"
Your response: Facebook is great for existing customers, but new customers search Google first. Facebook posts don't rank in 'plumbers near me' searches - websites do.
SITUATION
Local Business Services, a family-owned accountants business operating for 15 years, relied entirely on word-of-mouth referrals. They had a Google Maps listing but no website.
ACTION
We built a 7-page website with service descriptions, photo gallery, customer testimonials, and online booking. Implemented local SEO targeting their city and neighboring areas.
RESULT
Within 90 days, they ranked #2 for "accountants in [city]" and increased monthly leads from 12 to 47 - a 292% increase. ROI: 8x in the first year.
The old way: Hours of clicking. The new way: 2,238 qualified accountants & cpas leads with no website in minutes. Here's the process:
Type "Accountants & CPAs" and select "United States" as your target location.
Our scanner automatically identifies businesses with no website.
Download a CSV with business name, phone, address, and defect details.
Based on our data, approximately 32% of accountants & cpas have no website. In a mid-sized city, that's typically 200-500 potential clients.
Accountants & CPAs respond best to direct, value-focused outreach. Show them EXACTLY how much business they're losing (use numbers), and offer a free audit or mockup. Avoid jargon - talk about customers and revenue, not 'SEO' and 'UX'.
Build their first professional website to capture online leads. Typical project pricing ranges from $2,000 to $8,000, depending on scope and market.
Social media is great for engagement, but it doesn't replace a website. Accountants & CPAs need a website for: (1) Ranking in Google search results, (2) Looking professional to new customers, (3) Controlling their brand narrative, and (4) Converting visitors into leads with forms and CTAs.
81% of shoppers research online before visiting a local business
Source: GE Capital Retail Bank
88% of consumers trust online reviews as much as personal recommendations
Source: BrightLocal
46% of all Google searches are looking for local information
Source: Go-Globe.com
72% of consumers who did a local search visited a store within 5 miles
Source: HubSpot
Local plumbing contractors and emergency repair services
Dental practices and orthodontic clinics
Real estate brokers and property agents
Local restaurants and food service businesses
Law firms and legal practitioners
Auto mechanics and vehicle repair services