How Agencies Find 1,000+ Businesses Without Websites Using Google Maps

If you run a web design agency or work as a freelance developer, you know the hardest part isn't building websites—it's finding clients who actually need one.

Here's a stat that should make you pay attention: roughly 40% of local businesses still don't have a website. That's millions of potential clients sitting on Google Maps right now, waiting for someone to reach out.

The question is: how do you find them efficiently?

The Manual Method (And Why It Doesn't Scale)

Let's walk through what most agencies do:

Step 1: Open Google Maps

Go to Google Maps and search for a local industry in your target area. For example: "plumbers in Austin, TX".

Step 2: Click Through Each Result

Google Maps shows you a list. You click on a business. You check if they have a website. They do? Move on. They don't? Write down their info.

Step 3: Repeat 500 Times

To build a decent prospect list, you need at least 100-200 qualified leads. At roughly 2 minutes per lead (clicking, checking, copying), that's 6+ hours of mind-numbing work.

The Problems with Manual Scraping:

• Time: You're spending hours on data entry instead of sales
• Accuracy: You'll miss businesses, make typos, forget to check things
• Inconsistency: Some days you'll do 50, some days 10
• No Defect Data: You're only checking for "website exists" — what about slow sites that need rebuilding?

The 40% Opportunity: Why "No Website" Is Your Best Lead

Before we talk about automation, let's understand why these leads are gold.

Businesses Without Websites Are:

1. Aware they need one — They've likely been asked "what's your website?" dozens of times
2. Not getting pitched effectively — Most cold outreach targets businesses that already have sites
3. Ready to buy — No website = immediate, obvious problem you can solve
4. Lower competition — Fewer agencies targeting this specific segment

The Math That Matters

• Average website project: $2,000-$5,000
• Close rate on "no website" leads: 8-12% (vs. 2-3% for general cold outreach)
• 100 leads × 10% close rate = 10 clients
• 10 clients × $3,000 average = $30,000 in revenue

That's why this list matters.

Beyond "No Website": Other Web Defects That Sell

Smart agencies don't just look for missing websites. They look for web defects — problems that create an immediate sales angle.

1. Slow Page Speed (>3 seconds)

• 53% of mobile users leave sites that take >3s to load
• Easy pitch: "Your competitors load in 1.5 seconds. You're losing customers."

2. Missing SSL (No HTTPS)

• Chrome shows "Not Secure" warning to all visitors
• Kills trust instantly for any business taking payments or appointments
• Pitch: "Google penalizes non-secure sites. Let's fix this."

3. Not Mobile-Friendly

• 60%+ of local searches happen on mobile
• Sites that don't work on phones lose half their traffic
• Pitch: "I tried to call you from your website on my phone. It was impossible."

4. Zero Backlinks / Low Domain Authority

• Sites with no backlinks don't rank
• Even if they have a website, it's invisible
• Pitch: "You have a website, but you're on page 5 of Google. That's like having a billboard in the desert."

The Automated Method: Scraping at Scale

Now let's talk about doing this properly.

What You Need:

1. A way to query Google Maps for businesses in a category + location
2. A method to extract business data (name, phone, address, website URL)
3. A process to check each website for defects
4. A system to export and organize the data

Option 1: Build Your Own Scraper

You can use tools like Puppeteer or Playwright to automate Chrome, scrape Google Maps, and check websites.

Pros: Free (just your time), fully customizable

Cons: Google blocks scrapers constantly, requires maintenance, takes weeks to build properly

Option 2: Use a Generic Scraping Tool

Tools like Outscraper, PhantomBuster, or Apify can extract Google Maps data.

Pros: Already built, fairly reliable

Cons: They give you raw data — you still have to manually check for defects. No "website missing" filter.

Option 3: Use MapsLeadExtractor (Purpose-Built for Agencies)

This is where we come in. MapsLeadExtractor was built specifically for this use case:

• Search any industry + location on Google Maps
• Automatically detect web defects: no website, slow speed, missing SSL, low DA
• Filter results to only show businesses with specific defects
• Export qualified lists ready for outreach

The difference? You're not getting a list of 10,000 random businesses. You're getting a list of 500 businesses in your niche that have a specific, sellable problem.

The Workflow: From Search to Signed Client

Here's how agencies using MapsLeadExtractor operate:

Week 1: Build Your Lead List

1. Search "dentists in Los Angeles" → 2,000 results
2. Filter: "No Website" → 400 businesses
3. Filter: "Has Phone Number" → 380 businesses
4. Export to CSV

Week 2: Personalized Outreach

For each lead, you now have:

• Business name
• Owner name (often)
• Phone number
• Address
• Google rating
• The specific defect (no website)

Your email/call script writes itself:

"Hi [Name], I noticed [Business Name] doesn't have a website yet. With 4.5 stars on Google Maps, you're clearly doing great work — but you're missing out on customers who search online before calling. Can I show you a quick mockup of what your site could look like?"

Week 3-4: Close Deals

With a 10% response rate and a 30% close rate on responses:

• 380 leads → 38 responses → 11 clients

That's a month of outreach resulting in $30,000+ in project revenue.

Key Takeaways

1. 40% of local businesses don't have websites — this is your target market
2. Manual scraping doesn't scale — you'll burn out or hire VAs who make mistakes
3. Web defects = sales angles — no site, slow speed, no SSL are all pitch-ready problems
4. Automation is the multiplier — do in 10 minutes what takes 10 hours manually

Ready to Build Your Lead List?

MapsLeadExtractor gives you everything you need to find and close clients faster:

Start for free today — no credit card required. Get 5 free leads to test.