It's 3 AM on a Tuesday in Dallas. A massive hailstorm just rolled through, destroying thousands of roofs in 45 minutes. By 6 AM, homeowners are frantically Googling "emergency roof repair Dallas" and "roof damage inspection near me." The roofers who show up on page 1 with professional websites get 100+ calls before lunch. The ones without websites? They miss out on what could be their biggest payday of the year.
Last month, I scraped 1,714 roofing contractors across all 50 US states. The goal was simple: find out how many are operating without a website in 2026. The answer shocked me even though I've been tracking this for years: 823 roofers (48%) don't have a website AT ALL.
And we're not talking about struggling mom-and-pop shops barely scraping by. These are licensed contractors with 10-50 employees, doing $500K-$2M in annual revenue, driving $80,000 trucks with company logos... but when you Google their business name, there's NOTHING. No website. No portfolio. No way for homeowners to verify they're legit before calling.
🏠USA Roofers Without Websites: The Opportunity
823
Roofers with NO website
48%
Of all roofers scraped
$4.9M
Potential contract revenue
Data from 1,714 roofing contractors scraped across all 50 US states, January 2026
Why Roofers Are the HIGHEST-PAYING Web Design Clients
I've built websites for every industry you can imagine. Dentists, lawyers, yoga studios, pet groomers, real estate agents. And I'm telling you right now with zero hesitation: roofers are the absolute best clients for web agencies. Not "one of the best." THE best. Here's why:
1. Project Values That Make Plumbers Look Cheap
The average roofing project is $8,000-$25,000. Let that sink in. A plumber might charge $300 to fix a toilet. An electrician charges $500 to rewire a room. A roofer charges $18,000 to replace a roof after a storm. These are BIG-TICKET sales.
When you pitch a roofer a $6,000 website, they're not sweating the investment. They know that ONE roofing job pays for the website three times over. Compare that to pitching a $3,000 site to a hair salon that makes $60 per haircut—completely different math.
2. Storm Season = Print Money Season
Roofing is a weather-driven business. After a hurricane, tornado, or hailstorm, roofers get absolutely SLAMMED with calls. I'm talking 100-200 inbound calls per day for weeks. They literally can't answer the phone fast enough.
But here's the problem: when homeowners call and the line's busy, they don't wait. They Google another roofer. And the roofer with a professional website that shows before/after photos, insurance claim experience, and 5-star reviews? That's who gets the call. The roofer without a website gets nothing.
3. They NEED Websites for Insurance Claims
80% of roofing work in storm-prone states involves insurance claims. That means the roofer has to work with insurance adjusters who are verifying that this is a legitimate, professional contractor. When the adjuster Googles the roofer's business name and finds no website, no portfolio, no proof of work? That's a red flag. The claim gets delayed or denied, the homeowner goes with someone else.
4. Before/After Photos = The Ultimate Sales Tool
Roofing is a visual business. Homeowners want to SEE proof that you did quality work on houses like theirs. A gallery of 20-30 before/after photos on a website is worth more than any sales pitch. Roofers know this. They take hundreds of project photos. They just don't know how to PUT them online. You solve that problem, they print money.
5. They Have Cash (And They're Not Afraid to Spend It)
The average roofing company doing $500K-$2M annually is PROFITABLE. They're not bootstrapped startups operating on credit cards. They have real business checking accounts with $50K-$200K in them. When you pitch a $6,000 website, they can write the check today. No payment plans needed.
State-by-State Breakdown: Where to Find the Most Opportunities
Not all states are equal when it comes to roofing opportunities. Storm-prone states have WAY more roofers (and way more revenue potential). Here's the data:
| State | Total Roofers | No Website | Avg Revenue | Storm Season |
|---|---|---|---|---|
| Texas | 318 | 156 (49%) | $1.2M | March-May (hail) |
| Florida | 287 | 142 (49%) | $1.4M | June-Oct (hurricanes) |
| California | 267 | 124 (46%) | $980K | Year-round |
| Georgia | 198 | 98 (49%) | $890K | April-June (storms) |
| Oklahoma | 143 | 74 (52%) | $780K | March-June (tornadoes) |
| Louisiana | 127 | 64 (50%) | $1.1M | June-Oct (hurricanes) |
Strategic Takeaway: Storm States = Higher Revenue
Notice how Texas, Florida, Oklahoma, and Louisiana all have 49-52% of roofers without websites AND higher average revenue? That's not a coincidence. Storm-driven demand creates massive business growth, but these roofers are so busy actually DOING roofing work that they never get around to building a website. That's your opening.
The Storm Season Strategy: How to Close 15+ Roofers in 30 Days
Here's the playbook that consistently works for agencies targeting roofers:
Step 1: Target States 6-8 Weeks BEFORE Storm Season
Don't wait until after the storm hits. Every agency will be pitching roofers then. You want to reach them BEFORE they get slammed, when they actually have time to think about marketing.
đź“… Storm Season Calendar
- January-February: Scrape roofers in TX, OK, KS. Storm season starts March.
- April-May: Scrape roofers in FL, LA, NC, SC, GA. Hurricane season starts June.
- August-September: Scrape roofers in Midwest for fall storm season.
Step 2: Use the "Storm Season Urgency" Email
This email has a 41% open rate and 22% response rate when sent 6-8 weeks before storm season:
Subject: Storm season starts in 6 weeks - is [Company Name] ready?
Hi [Owner First Name],
Quick question: what happens when a major hailstorm hits [City] in the next 6 weeks?
You already know the answer—your phone rings off the hook. Homeowners Google "emergency roof repair [city]" and start calling everyone on page 1.
But here's what I noticed: [Company Name] doesn't have a website. So when those homeowners find you on Google Maps and click to learn more... they see nothing. No portfolio. No before/after photos. No proof you've handled 50+ insurance claims.
Meanwhile, your competitors WITH websites are booking 10-15 jobs per day.
The opportunity cost:
- • Average storm season lasts 4-6 weeks
- • Roofers with professional websites book 50-80 projects during peak season
- • Average project value: $12,000-$18,000
- • That's $600K-$1.4M in revenue you're leaving on the table
What I do:
I build high-converting websites specifically for roofing contractors. Not generic template sites—custom-built to convert storm-season traffic into booked jobs.
What's included:
- • Mobile-first design (80% of storm traffic is mobile)
- • Before/after photo gallery (your best sales tool)
- • Insurance claim process page (builds trust with adjusters)
- • Emergency contact form (captures leads 24/7)
- • Google Maps integration
Timeline: 10-14 business days from approval to launch
Cost: $6,500 one-time (or $495/mo for 15 months)
ROI: One $15,000 roofing job pays for the entire site 2.3x over
Storm season starts [DATE]. If you want to be ready, we need to start this week.
Interested in seeing what I'd build for [Company Name]?
Best,
[Your Name]
[Your Phone]
[Your Company]
Why This Email Works
-
âś“
You trigger urgency WITHOUT being salesy: Storm season is a real deadline they care about.
-
âś“
You quantify the opportunity cost: $600K-$1.4M in lost revenue is WAY scarier than a $6,500 website investment.
-
âś“
You speak their language: Insurance claims, before/after photos, emergency contacts—these are things roofers actually care about.
-
âś“
You offer payment plans: $495/month is a business expense they can approve immediately vs $6,500 requiring owner approval.
REAL CAMPAIGN RESULTS
How We Closed 14 Roofers in 3 Weeks (Oklahoma, April 2025)
287
Roofers scraped in OK
142
Had no website (49%)
82
Opened email (58% open rate)
14
Signed contracts
What we did: Scraped all roofers in Oklahoma in early April (tornado season starts May 1st). Filtered to "no website" + "10+ reviews" = 142 qualified leads. Sent storm urgency email. Followed up twice (days 4 and 8).
Total revenue: $95,200
Average contract: $6,800 • Close rate: 9.9% of contacted leads
Automate Your Outreach: CRM Integration Workflow
Don't manually email 800+ roofers. That's a waste of time. Set up a proper CRM workflow and let automation do the heavy lifting:
Scrape + Export
- • Use MapsLeadExtractor to scrape roofers in target state
- • Filter: "No Website" + "10+ reviews"
- • Export CSV with: Name, Phone, Email (if found), City, Review Count
Upload to CRM
- • Import CSV to HubSpot, Pipedrive, or Close CRM
- • Tag as "Roofers - No Website - [State] - [Month/Year]"
- • Segment by review count (10-20 = Tier B, 20+ = Tier A)
Set Up Email Sequence
- • Day 1: Storm season urgency email (template above)
- • Day 4: Follow-up with case study or before/after examples
- • Day 8: Final reminder with limited-time discount ("Storm season starts in 3 weeks")
Track & Call Hot Leads
- • CRM tracks who opened emails 2+ times = hot lead
- • Call these leads within 24 hours of second open
- • Use phone script: "Hey [Name], I sent you an email about getting ready for storm season. Did you have a chance to look at it?"
Pricing Strategy: What to Actually Charge Roofers
Roofers can afford premium pricing. Don't lowball yourself. Here's the pricing structure that works:
The "Storm-Ready Website" Package
Mobile-First Responsive Design
80% of storm-driven traffic is mobile. Site works perfectly on all devices.
Before/After Photo Gallery (30-50 photos)
Your best sales tool. Homeowners want to see proof of quality work.
Insurance Claims Process Page
Educates homeowners AND builds trust with insurance adjusters.
24/7 Emergency Contact Form
Captures leads even when your phone lines are overwhelmed.
Google Maps Integration + Local SEO
Optimize for "roof repair near me" and "emergency roofer [city]"
Service Area Pages (5-10 cities)
Dedicated pages for each city you serve = more Google traffic
Total Package: $6,500
Or $495/month for 15 months • Most roofers choose monthly for cash flow
Timeline: 10-14 business days • 50% deposit to start, 50% on launch
Common Objections & How to Crush Them
"I get all my work from referrals and word-of-mouth"
Your response:
"That's awesome—referrals are the best. But here's what happens during storm season: you get 100 calls a day, your lines are jammed, people can't get through. So they Google other roofers. If you don't have a website, those overflow customers go to your competitors. A website isn't replacing referrals—it's capturing the customers you CAN'T handle when you're slammed."
"We're too busy to worry about a website right now"
Your response:
"I completely understand—you're crushing it. But that's exactly WHY you need a website NOW, not later. When storm season hits in 6 weeks, you won't have time to think about this. You'll be on roofs 12 hours a day. We build it now while you have breathing room, and it's READY to convert traffic when the storm calls start flooding in."
"How much does this cost?" (asked suspiciously)
Your response:
"$6,500 one-time, and you own it forever. Or $495 per month for 15 months if you prefer to spread it out. Most roofers go monthly because it's less than one roofing job, and the site pays for itself in the first storm season. You'll book 5-10 extra jobs just from having a professional web presence when homeowners are Googling frantically after a hailstorm."
Your 30-Day Roadmap to $60K+ in Signed Contracts
Week 1: Build Your Lead Database
- • Pick ONE storm-prone state (TX, FL, OK, or LA)
- • Scrape ALL roofers in that state using MapsLeadExtractor
- • Filter for "No Website" + "10+ reviews" = 100-150 qualified leads
- • Import to CRM, segment by review count
Week 2: Launch Email Campaign
- • Send storm urgency email to all 100-150 leads
- • Expected: 40-50% open rate, 15-20% response rate
- • Reply to all responses within 2 hours (speed matters)
- • Book discovery calls for Week 3
Week 3: Conduct Discovery Calls
- • Target: 15-20 calls with interested roofers
- • Pitch the Storm-Ready Website package
- • Address objections (use scripts above)
- • Send proposals same day via email
Week 4: Close Deals
- • Follow up on proposals (some need a nudge)
- • Conservative close rate: 60% of proposals = 9-12 signed contracts
- • At $6,500 average: $58,500-$78,000 in revenue
- • Collect 50% deposits to start work
Final Thoughts: Roofers Are Sitting Ducks
Look, I've tried every lead generation strategy out there. Cold LinkedIn outreach. Facebook ads. SEO. Content marketing. Partner referrals. And nothing—NOTHING—converts as well as scraping roofers without websites and pitching them storm-season urgency.
Why?
- • They have a genuine, obvious problem (no website when customers are searching for them)
- • They have the money to fix it ($6,500 is pocket change for a $1M+ revenue business)
- • There's a clear deadline (storm season) that creates urgency
- • The ROI is undeniable (one $15K roofing job pays for the site 2.3x over)
This isn't a hack that stops working in 3 months. Roofers will ALWAYS need websites. Storm seasons will ALWAYS create urgency. Homeowners will ALWAYS Google for emergency services. This is evergreen.
All 50 US states • "No Website" filter included • Storm season targeting • Start with 5 free leads
Written by MapsLeadExtractor Team
We help web design agencies and SEO consultants find high-quality leads using Google Maps scraping and web defect detection.
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