Data Report · Updated August 2026
How many local businesses actually have no website in 2026? We scanned 1,597 real businesses live on Google Maps across 9 metros and 11 industries, and audited every website we found. This is first-party data, not a survey.
29%
have no website at all
463 of 1,597 scanned
70%
scanned sites were audited
66/100
average SEO score
3%
audited sites missing SSL
88/100
average performance score
This isn't an extrapolation from a survey panel. MapsLeadExtractor runs a real scraper against Google Maps, so every number below comes from a live business listing we actually visited, 1,597 of them, scanned between February and August 2026. 29% were local businesses without websites, no website field on their Google Maps listing at all, verified live, not assumed from a directory.
Of the 463 businesses without a site, none can be technically audited, you can't run an SSL or mobile check against a site that doesn't exist. For the 1,120 businesses that do have one (70% of the sample), the picture is more nuanced than "small business sites are broken": the average SEO score is 66/100, average performance score is 88/100, and only 3% are missing SSL. In this sample, the story is "no site" more than "bad site".
463 businesses
1,120 audited sites
of audited sites
1,120 audited sites
Only industries with a reliable sample size (at least 18 scanned businesses in at least one metro) are shown. Smaller segments are excluded rather than reported on a thin sample, see the Methodology section below.
| Industry | No Website | Avg SEO | Missing SSL | Businesses Scanned |
|---|---|---|---|---|
| Restaurants & Food Service4 metros | 9% | 285 | ||
| HVAC & Air Conditioning5 metros | 11% | 158 | ||
| Plumbers3 metros | 30% | 126 | ||
| Dentists & Dental Clinics1 metro | 28% | 76 | ||
| Pressure Washing1 metro | 20% | 50 | ||
| Landscaping & Lawn Care2 metros | 10% | 50 | ||
| Roofing Contractors1 metro | 0% | 40 | ||
| Window Installation1 metro | 0% | 40 | ||
| Real Estate Agencies1 metro | 22% | 23 | ||
| Legal Services1 metro | 0% | 21 | ||
| Pest Control1 metro | 25% | 20 |
"Missing SSL" is measured against audited sites only (businesses with no website are excluded from that column, not counted as failing it).
The same gap looks very different from one metro to the next. These are the individual metro×industry segments behind the industry rollup above, each with at least 18 businesses scanned.
| Metro | Industry | Sample | No Website |
|---|---|---|---|
| Washington, DC | Restaurants & Food Service | 98 | 13% |
| Chicago, Illinois | Restaurants & Food Service | 81 | 1% |
| Washington, DC | Dentists & Dental Clinics | 76 | 28% |
| Los Angeles, California | Restaurants & Food Service | 57 | 7% |
| Tampa, Florida | Plumbers | 51 | 18% |
| Tampa, Florida | Pressure Washing | 50 | 20% |
| New York | Restaurants & Food Service | 49 | 16% |
| Cary, North Carolina | HVAC & Air Conditioning | 48 | 13% |
| Orange County, North Carolina | Plumbers | 47 | 32% |
| Orange County, North Carolina | HVAC & Air Conditioning | 45 | 13% |
| Tampa, Florida | Roofing Contractors | 40 | 0% |
| Tampa, Florida | Window Installation | 40 | 0% |
| Washington, DC | Plumbers | 28 | 50% |
| Tampa, Florida | Landscaping & Lawn Care | 27 | 0% |
| Tampa, Florida | HVAC & Air Conditioning | 24 | 0% |
| Atlanta, Georgia | Landscaping & Lawn Care | 23 | 22% |
| Washington, DC | Real Estate Agencies | 23 | 22% |
| Washington, DC | Legal Services | 21 | 0% |
| Washington, DC | HVAC & Air Conditioning | 21 | 24% |
| Tampa, Florida | Pest Control | 20 | 25% |
| Raleigh, North Carolina | HVAC & Air Conditioning | 20 | 0% |
This is not a nationally representative sample, coverage is concentrated in the metros where scans have actually run. Washington, DC and Tampa, FL alone account for the majority of the businesses behind this breakdown.
267 scanned · Dentists & Dental Clinics, HVAC & Air Conditioning, Legal Services, Plumbers, Real Estate Agencies, Restaurants & Food Service
22%
252 scanned · HVAC & Air Conditioning, Landscaping & Lawn Care, Pest Control, Plumbers, Pressure Washing, Roofing Contractors, Window Installation
10%
92 scanned · HVAC & Air Conditioning, Plumbers
23%
81 scanned · Restaurants & Food Service
1%
57 scanned · Restaurants & Food Service
7%
49 scanned · Restaurants & Food Service
16%
48 scanned · HVAC & Air Conditioning
13%
23 scanned · Landscaping & Lawn Care
22%
20 scanned · HVAC & Air Conditioning
0%
This report is first-party data from MapsLeadExtractor, a Google Maps business scraper, not a survey or an extrapolation from third-party benchmarks. Every business counted here was scraped from a live Google Maps listing, and every audited site was actually visited and checked for SSL, mobile-friendliness, meta tags, and load performance.
Sample: 1,597 businesses scanned between February and August 2026, combining dedicated research scans and aggregated, anonymized results from real product searches. No business names, contact details, or other identifying information are published in this report, every figure is an aggregate.
Coverage & limitations: geographic coverage is concentrated in a small number of US and Canadian metros (see Section 04) and is not nationally representative, we do not publish national or per-country estimates from this data. Industry and metro breakdowns (Sections 02 and 03) only include segments with at least 18 scanned businesses, to avoid drawing conclusions from a handful of data points. The audit metrics (SSL, mobile, SEO, performance) are computed only over businesses that have a website, a business with no site can't be audited, so those percentages describe the sites that exist, not all businesses scanned.
Data last generated August 25, 2026. We plan to regenerate and republish this report as scan coverage grows.
Want to check your own city? Run a free scan and see the same kind of data for your market.
Try the free no-website scanWriting about local business digital presence? Feel free to cite these numbers with a link back to this page.
29% of 1,597 local businesses scanned live on Google Maps had no website (August 2026 data). Source: MapsLeadExtractor (https://mapsleadextractor.com/report/local-business-digital-gap-2025)
01
Plumbers show a 30% no-website rate overall, but that hides a huge range, from 18% in Tampa to 50% in Washington, DC. A metro-by-metro view matters more than a single national figure for this trade.
02
Only 9% of restaurants scanned lack a website, and dense urban markets like Chicago (1%) and Los Angeles (7%) are near-saturated, likely reflecting delivery-platform and chain presence.
03
Once a business has a website, it's usually in decent shape: 66/100 average SEO score, 88/100 average performance, only 3% missing SSL. The bigger opportunity is the 29% with no site at all, not fixing broken ones.
04
Coverage grows as scans run, Washington, DC and Tampa currently make up the bulk of the sample. We report per-metro numbers instead of a blended national estimate so the data stays honest about what it actually covers.
The 463 businesses behind this report are real, live on Google Maps right now. MapsLeadExtractor helps you find, filter, and contact them, with website and defect detection built in.
Blog
How Google Maps Scraping Works
Industry Page
Plumbers Without Websites in USA
Guide
Google Maps Lead Generation Playbook
Blog
The Agency Workflow for No-Website Leads
Blog
Businesses Without a Website Near Me: Find a Real List
Industry Page
310,000 US Restaurants Have No Website
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