Think about it: SEO audit and optimization to get found on Google search. That's not a maybe - that's guaranteed lost revenue. Your job? Show them the problem and sell the solution.
3,262
In Australia
1,533
47% have this defect
$63,450
Per business, per year

Look, I've been in this game for years. I've seen agencies waste time cold-calling businesses that don't need anything. But hair salons & barbers with poor seo / low domain authority? These are easy wins.
Appointment booking should be online - phone tag loses you clients daily
Your stylists, services, and pricing need to be visible before someone books
Photos of haircuts, colors, and styles are your best marketing tool
Without online presence, you're invisible to people moving into the area
The Real Impact
75% of users never scroll past the first page of Google results
Translation: Every single hair salon with poor seo / low domain authority is bleeding money. Your job is to show them exactly how much, and offer to fix it.
Here's the thing: hair salons & barbers aren't cheap. They make good money, and they know a website is an investment. Don't lowball yourself.
Low End
$1,000
Basic solution, template-based
Mid Range
$2,500
Custom design, professional quality
High End
$5,000
Full-service, ongoing support
What's included: SEO audit, on-page optimization, local SEO setup, ongoing monthly retainer
| Option | Time | Cost | Quality | Support |
|---|---|---|---|---|
| DIY/Fiverr | 2-4 weeks | $100-500 | Low | None |
| Web Agency | 4-8 weeks | $3,000-10,000 | High | Good |
| WordPress Template | 1-2 weeks | $500-1,500 | Medium | Limited |
| Your Service | 2-3 weeks | $2,000-5,000 | High | Excellent |
Not all outreach methods work the same for every industry. Here's what actually works for hair salons & barbers:
Call between 9-11 AM on Tuesday-Thursday. Have their Google Maps listing open. Lead with "I saw you don't have a website..."
Subject: "Quick question about [Business Name]'s website". Keep it under 100 words. Include a mockup screenshot if possible.
Send a postcard with their Google Maps listing screenshot and "You're missing 200+ customers per month without a website"
For local businesses, walk in as a "customer" and casually mention your services after experiencing their business.
Look, hair salons & barbers will push back. They always do. But if you're prepared, these objections are easy to overcome:
"I get enough business from referrals"
Your response: That's great - but what happens when referrals slow down? A website is insurance for lean months. Plus, referrals often Google you before calling.
"Websites are too expensive"
Your response: A basic site costs $2,000-$5,000 one-time. If it brings you ONE extra client per month, it pays for itself in 60 days. The real cost is losing clients to competitors who DO have sites.
"I'm not tech-savvy"
Your response: You don't need to be - we build it, you focus on your business. Updates are simple, or we can handle them for you on a retainer.
"I have a Facebook page, that's enough"
Your response: Facebook is great for existing customers, but new customers search Google first. Facebook posts don't rank in 'plumbers near me' searches - websites do.
SITUATION
Local Business Services, a family-owned salons business operating for 15 years, relied entirely on word-of-mouth referrals. They had a Google Maps listing but no website.
ACTION
We built a 7-page website with service descriptions, photo gallery, customer testimonials, and online booking. Implemented local SEO targeting their city and neighboring areas.
RESULT
Within 90 days, they ranked #2 for "salons in [city]" and increased monthly leads from 12 to 47 - a 292% increase. ROI: 8x in the first year.
Manual lead generation is dead. Here's the automated way to find all 1,533 hair salons & barbers with poor seo / low domain authority instantly:
Type "Hair Salons & Barbers" and select "Australia" as your target location.
Our scanner automatically identifies businesses with poor seo / low domain authority.
Download a CSV with business name, phone, address, and defect details.
Based on our data, approximately 47% of hair salons & barbers have poor seo / low domain authority. In a mid-sized city, that's typically 200-500 potential clients.
Hair Salons & Barbers respond best to direct, value-focused outreach. Show them EXACTLY how much business they're losing (use numbers), and offer a free audit or mockup. Avoid jargon - talk about customers and revenue, not 'SEO' and 'UX'.
SEO audit and optimization to get found on Google search. Typical project pricing ranges from $1,000 to $5,000, depending on scope and market.
Social media is great for engagement, but it doesn't replace a website. Hair Salons & Barbers need a website for: (1) Ranking in Google search results, (2) Looking professional to new customers, (3) Controlling their brand narrative, and (4) Converting visitors into leads with forms and CTAs.
81% of shoppers research online before visiting a local business
Source: GE Capital Retail Bank
88% of consumers trust online reviews as much as personal recommendations
Source: BrightLocal
46% of all Google searches are looking for local information
Source: Go-Globe.com
72% of consumers who did a local search visited a store within 5 miles
Source: HubSpot
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