Install SSL certificate to build trust and improve SEO rankings. I've seen agencies make 6 figures just from these leads. Here's exactly how to find them and what to say.
2,886
In United States
1,385
48% have this defect
$72,523
Per business, per year

Look, I've been in this game for years. I've seen agencies waste time cold-calling businesses that don't need anything. But roofers with missing ssl certificate? These are easy wins.
Homeowners get 3-5 quotes minimum - if you don't look professional online, you're out
Before/after photos of your work should be on your site, not just Facebook
Storm season brings huge demand - without SEO, you miss out on local searches
Insurance claims require documentation - a website builds credibility with adjusters
The Real Impact
Google penalizes non-HTTPS sites in search rankings
Translation: Every single roofer with missing ssl certificate is bleeding money. Your job is to show them exactly how much, and offer to fix it.
Here's the thing: roofers aren't cheap. They make good money, and they know a website is an investment. Don't lowball yourself.
Low End
$200
Basic solution, template-based
Mid Range
$500
Custom design, professional quality
High End
$1,000
Full-service, ongoing support
What's included: SSL certificate installation, HTTPS redirect setup, mixed content fixes
| Option | Time | Cost | Quality | Support |
|---|---|---|---|---|
| DIY/Fiverr | 2-4 weeks | $100-500 | Low | None |
| Web Agency | 4-8 weeks | $3,000-10,000 | High | Good |
| WordPress Template | 1-2 weeks | $500-1,500 | Medium | Limited |
| Your Service | 2-3 weeks | $2,000-5,000 | High | Excellent |
Not all outreach methods work the same for every industry. Here's what actually works for roofers:
Call between 9-11 AM on Tuesday-Thursday. Have their Google Maps listing open. Lead with "I saw you don't have a website..."
Subject: "Quick question about [Business Name]'s website". Keep it under 100 words. Include a mockup screenshot if possible.
Send a postcard with their Google Maps listing screenshot and "You're missing 200+ customers per month without a website"
For local businesses, walk in as a "customer" and casually mention your services after experiencing their business.
Look, roofers will push back. They always do. But if you're prepared, these objections are easy to overcome:
"I get enough business from referrals"
Your response: That's great - but what happens when referrals slow down? A website is insurance for lean months. Plus, referrals often Google you before calling.
"Websites are too expensive"
Your response: A basic site costs $2,000-$5,000 one-time. If it brings you ONE extra client per month, it pays for itself in 60 days. The real cost is losing clients to competitors who DO have sites.
"I'm not tech-savvy"
Your response: You don't need to be - we build it, you focus on your business. Updates are simple, or we can handle them for you on a retainer.
"I have a Facebook page, that's enough"
Your response: Facebook is great for existing customers, but new customers search Google first. Facebook posts don't rank in 'plumbers near me' searches - websites do.
SITUATION
Local Business Services, a family-owned roofers business operating for 15 years, relied entirely on word-of-mouth referrals. They had a Google Maps listing but no website.
ACTION
We built a 7-page website with service descriptions, photo gallery, customer testimonials, and online booking. Implemented local SEO targeting their city and neighboring areas.
RESULT
Within 90 days, they ranked #2 for "roofers in [city]" and increased monthly leads from 12 to 47 - a 292% increase. ROI: 8x in the first year.
The old way: Hours of clicking. The new way: 1,385 qualified roofers leads with missing ssl certificate in minutes. Here's the process:
Type "Roofers" and select "United States" as your target location.
Our scanner automatically identifies businesses with missing ssl certificate.
Download a CSV with business name, phone, address, and defect details.
Based on our data, approximately 48% of roofers have missing ssl certificate. In a mid-sized city, that's typically 200-500 potential clients.
Roofers respond best to direct, value-focused outreach. Show them EXACTLY how much business they're losing (use numbers), and offer a free audit or mockup. Avoid jargon - talk about customers and revenue, not 'SEO' and 'UX'.
Install SSL certificate to build trust and improve SEO rankings. Typical project pricing ranges from $200 to $1,000, depending on scope and market.
Social media is great for engagement, but it doesn't replace a website. Roofers need a website for: (1) Ranking in Google search results, (2) Looking professional to new customers, (3) Controlling their brand narrative, and (4) Converting visitors into leads with forms and CTAs.
81% of shoppers research online before visiting a local business
Source: GE Capital Retail Bank
88% of consumers trust online reviews as much as personal recommendations
Source: BrightLocal
46% of all Google searches are looking for local information
Source: Go-Globe.com
72% of consumers who did a local search visited a store within 5 miles
Source: HubSpot
Local plumbing contractors and emergency repair services
Dental practices and orthodontic clinics
Real estate brokers and property agents
Local restaurants and food service businesses
Law firms and legal practitioners
Auto mechanics and vehicle repair services