And you know what? Every single one of them is losing customers right now because of it. Responsive redesign to capture mobile traffic (60% of searches). Here's how to find them, pitch them, and close them.
6,369
In United States
2,420
38% have this defect
$40,986
Per business, per year

Look, I've been in this game for years. I've seen agencies waste time cold-calling businesses that don't need anything. But dentists with not mobile-friendly? These are easy wins.
Patients research dentists online before booking - if you're invisible, they pick someone else
Insurance verification and forms should be online, not via phone/fax
New patients expect to see your practice, staff, and equipment photos
Online booking is now the standard - phone-only practices lose millennial patients
The Real Impact
60% of local searches happen on mobile devices
Translation: Every single dentist with not mobile-friendly is bleeding money. Your job is to show them exactly how much, and offer to fix it.
Here's the thing: dentists aren't cheap. They make good money, and they know a website is an investment. Don't lowball yourself.
Low End
$1,200
Basic solution, template-based
Mid Range
$2,500
Custom design, professional quality
High End
$5,000
Full-service, ongoing support
What's included: Responsive redesign, mobile-first layout, touch-friendly navigation
| Option | Time | Cost | Quality | Support |
|---|---|---|---|---|
| DIY/Fiverr | 2-4 weeks | $100-500 | Low | None |
| Web Agency | 4-8 weeks | $3,000-10,000 | High | Good |
| WordPress Template | 1-2 weeks | $500-1,500 | Medium | Limited |
| Your Service | 2-3 weeks | $2,000-5,000 | High | Excellent |
Not all outreach methods work the same for every industry. Here's what actually works for dentists:
Call between 9-11 AM on Tuesday-Thursday. Have their Google Maps listing open. Lead with "I saw you don't have a website..."
Subject: "Quick question about [Business Name]'s website". Keep it under 100 words. Include a mockup screenshot if possible.
Send a postcard with their Google Maps listing screenshot and "You're missing 200+ customers per month without a website"
For local businesses, walk in as a "customer" and casually mention your services after experiencing their business.
Look, dentists will push back. They always do. But if you're prepared, these objections are easy to overcome:
"I get enough business from referrals"
Your response: That's great - but what happens when referrals slow down? A website is insurance for lean months. Plus, referrals often Google you before calling.
"Websites are too expensive"
Your response: A basic site costs $2,000-$5,000 one-time. If it brings you ONE extra client per month, it pays for itself in 60 days. The real cost is losing clients to competitors who DO have sites.
"I'm not tech-savvy"
Your response: You don't need to be - we build it, you focus on your business. Updates are simple, or we can handle them for you on a retainer.
"I have a Facebook page, that's enough"
Your response: Facebook is great for existing customers, but new customers search Google first. Facebook posts don't rank in 'plumbers near me' searches - websites do.
SITUATION
Modern Dental Practice, a family-owned dentists business operating for 15 years, relied entirely on word-of-mouth referrals. They had a Google Maps listing but no website.
ACTION
We built a 7-page website with service descriptions, photo gallery, customer testimonials, and online booking. Implemented local SEO targeting their city and neighboring areas.
RESULT
Within 90 days, they ranked #2 for "dentists in [city]" and increased monthly leads from 12 to 47 - a 292% increase. ROI: 8x in the first year.
Forget manually clicking through Google Maps for hours. Here's how to get a clean list of 2,420 dentists with not mobile-friendly in under 10 minutes:
Type "Dentists" and select "United States" as your target location.
Our scanner automatically identifies businesses with not mobile-friendly.
Download a CSV with business name, phone, address, and defect details.
Based on our data, approximately 38% of dentists have not mobile-friendly. In a mid-sized city, that's typically 200-500 potential clients.
Dentists respond best to direct, value-focused outreach. Show them EXACTLY how much business they're losing (use numbers), and offer a free audit or mockup. Avoid jargon - talk about customers and revenue, not 'SEO' and 'UX'.
Responsive redesign to capture mobile traffic (60% of searches). Typical project pricing ranges from $1,200 to $5,000, depending on scope and market.
Social media is great for engagement, but it doesn't replace a website. Dentists need a website for: (1) Ranking in Google search results, (2) Looking professional to new customers, (3) Controlling their brand narrative, and (4) Converting visitors into leads with forms and CTAs.
81% of shoppers research online before visiting a local business
Source: GE Capital Retail Bank
88% of consumers trust online reviews as much as personal recommendations
Source: BrightLocal
46% of all Google searches are looking for local information
Source: Go-Globe.com
72% of consumers who did a local search visited a store within 5 miles
Source: HubSpot
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